How to bet online: A guide to wagering with online bookmakers

Sports betting is an ever-growing industry in the United Kingdom as customers now bet online in their droves.

Betting sites provide up-to-date data tracking a wide variety of sports which is available to consumers and also try to create the best possible experience with easy to navigate websites and a heap of promotions and offers to keep their customers engaged.

At first, signing up for an online bookmaker may seem a tad overwhelming with odds, adverts, markets and a whole manner of different aspects thrown at you once you click on their website.

Here’s a breakdown of everything you need to know about online sports betting, from signing up, understanding odds and how to place a bet online with safe and legal bookmakers.

To find out more about gambling responsibly please scroll a little further down the page.

Firstly do your research into the type of experience you want to get out of your online bookmaker. There a lot of options in the UK from established operators to new betting sites, with many specialising in specific sports like football or horse racing.

Keep in mind what betting sites are offering as a sign up bonus as many, if not all, will have some sort of promotion running to entice new customers. These usually include free bets and maximising your rewards will make the process more appealing.

Here is a typical guide on how to sign up for a betting site online:

When first stepping into the online sports betting world the vast number of betting odds can be an overwhelming situation. We’ve broken down the most common in a betting odds explained article.

Placing a bet on horse racing is one of the easiest options available after creating an online betting account at one of the best horse racing betting sites on the market.

Once you are registered, find the relevant horse racing section, select a race, and place a bet on the horse that you think will win.

Single to win bets are the simplest to understand as you are just backing who you think will win but there are many types of horse racing bets, such as each way bets, forecasts and combinations.

Our how to bet on horses guide details all you need to know about punting on the horses, including how to bet on the Grand National.

During the major meetings, such as Cheltenham, the Grand National and Royal Ascot, bookmakers will have a range of special offers and promotions, while Grand National and Cheltenham odds tend to be out well in advance of the races.

Betting on football is a huge market with plentiful options and variety in what type of bet to place. The best football betting sites have a wealth of betting options and competitive odds along with exciting promotions based around the sport.

Similarly to horse racing just select the football section of the bookmaker’s website, then find the match you want to place a wager on. Pick one of the available markets then place your bet.

Ante post betting, also known as football outrights, are wagers placed on the outcome of a league or tournament before it begins while match betting is placing wagers on specific matches.

Football comes with different betting markets with many of them being wildly popular. Here are some of the most popular options:

Full-time result — A simple bet on the result of the game. Choose from either a home/away win or a draw.

Correct score — Place a bet on the score of the game. If your prediction is correct, you’ll win your bet.

Half time/full time — Also refered to as a double result, here you select the result at half-time and at full-time, such as draw half-time/Arsenal full-time.

Over/under — Guess whether a value of a match event will be over or under the number selected by the bookie. This can apply to goals, corners, cards and even passes.

Betting on football is also popular in other ways with bet builder sites and accumulator betting sites offering different bet types that could yield potentially bigger returns.

A bet builder is a collection of selections from a single football match, all compiled into one bet, while the accumulator, or acca, combines several bets from different games into one multi-bet.

Other sports are available to bet online with two of the most popular options, outside of horse racing and football, being golf and tennis.

Promotions and offers tend to appear on golf betting sites and tennis betting sites when big events like the Masters or Wimbledon are taking place and to bet on them is simply a matter of following the same rules as above.

Find the golf, tennis or other sport section on the bookmaker’s website, pick out a market and a selection to wager on, and then place your bet.

In-play betting has rocketed in popularity in this era of live streaming, allowing customers to place bets online while an event is occurring.

The best in-play betting sites will offer various in-play betting markets, usually the same number as you’ll find pre-match. The odds will be different to pre-event prices, providing users the chance to find value on the market.

In-play betting allows users to adapt to situations as they develop in the selected event. The volatility which creates odds movements in-play can also be negotiated by different betting strategies.

Cash out betting sites give customers an additional level of control throughout a match or event. Cash out is a tool used by bookmakers, who can offer you a sum of money early to settle your bet ahead of the event finishing.

It punters the chance to lock in an early profit while the game is on going, or cut their losses if their wager isn’t working out.

Online betting is popular due to the plethora of offers and promotions that betting sites regularly run.

Sign up and welcome offers almost always reward customers with free bets (though they come with stipulations and restrictions such as where and how much you can bet at a time).

Free bets continue as an existing customer. These are often presented as bet-and-get offers, where a customer must place a qualifying wager on an event to unlock their free bet.

Enhanced odds are a favoured promotion of bookmakers when it comes to high profile football games in the Premier League but money-back specials, extra places in horse racing and best odds guaranteed are also beneficial to customers.

Profit boosts are common on accumulator and bet builder bets. This promotion offers a boost on your potential payout depending on the number of legs of your wager if your bet is successful.

Betting sites that generate the most users have a continuous selection of different promotions to maintain the interest of their customers.

Online betting is fast eclipsing the traditional method of heading to a high street betting shop.

The most noticeable advantage is that you can place bets online from any location with an active internet or data connection. So, you don’t have to travel to the betting shop to lodge your wagers, saving valuable time and making the practice all the more convenient.

There are plenty of other advantages to online sports betting via betting sites or betting apps.

These include different payment options including e-wallet methods with Apple Pay and Google Pay betting sites common place, although the more old-school customer has the benefit of paying cash in a shop.

PayPal betting sites permit deposits at the touch of a button and also offer lower deposit amounts than other methods.

There is greater flexibility using online bookmakers with the ability to access in-play betting options, loyalty schemes and rewards. They also provide betting apps, constant promotions and offers to keep you engaged.

The cash out function is perhaps the most useful and innovative function developed for online betting. The opportunity to collect partial winnings or get out of a bad bet during a match or event is not available in shops.

Live streaming has taken online sports betting to another level, allowing customers to watch events as they happen. The best live streaming sites have a variety of options, including football, horse racing, cricket, tennis, golf and more.

Taking convenience one step further, bookmakers are now providing easy-to-use apps which can be downloaded to your phone and linked to Apple or Google Pay.

Customers must ensure they follow responsible gambling practices from the second they sign up for a bookmaker online. Even if you’re knowledgeable about sport, anyone can still lose bets.

Betting is not a way to make money online and should only ever be considered a form of entertainment. Whether you’re registering with a new bookie or signing up to a new UK casino, customers should always remain in control of their budget and never chase losses.

Stick to a budget and only place a stake that you’re comfortable losing. The same applies whether you’re using betting sites,?casino sites,?slot sites,?poker sites?or any other form of gambling. It’s particularly important not to get carried away by free bet offers or casino offers, both of which are available in abundance on gambling sites, but must be approached with caution.

Should you wish to seek help for gambling-related issues, there are multiple charities and healthcare providers who offer support and information:

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