'IoS' sales up for fifth month in a row

Sales of the Independent on Sunday have risen to 241,025, according to audited circulation figures for August, released yesterday.

Sales of the Independent on Sunday have risen to 241,025, according to audited circulation figures for August, released yesterday.

This is an increase of almost 4,000 on July sales, and represents a 0.8 per cent rise on the same period last year. This is the fifth successive month that the paper has registered a year-on-year increase.

Also, six-monthly figures from the National Readership Survey show a year-on-year increase in the paper's readership of 2.2 per cent to 759,000.

Over the same period, the Sunday Telegraph fell by 7.4 per cent and the Sunday Times by 2.7 per cent. In the ABC1 social grouping, the Independent on Sunday's readership grew by 10.4 per cent.

Sales of the Independent also rose last month to 223,608, an increase on July and on the same period last year.